AutoNation
Objective:
Design intuitive, user-focused experiences for both B2B and B2C users of AutoNation Mobile Service, aligning user needs with business goals to enhance engagement and efficiency.
Solution:
Led UX efforts from research to prototyping, creating a responsive desktop and mobile platform that simplified service for consumers and optimized fleet management for business clients.
The Problem
People do not have time or access to take their vehicles into a repair shop or dealership.
Work or life situations prevent people from getting their vehicles repaired on their own time.
It’s difficult to find certified and trusted service and technicians.
The Goal
Create a web and mobile platform where people can book a repair or diagnostic at their convenience:
Schedule a time and day for a certified technician to come straight to you.
Select specific services you need to have done on your vehicle or select general diagnosis.
Go about your day while your car is being serviced.
